When you start learning about business, you’re going to hear all manner of advice about what you are supposed to do. You’ll hear a bunch of terms like loss-leading, native marketing, and keywords and PPC advertising. And these terms are part of the complicated business that is business. But there is something even more integral. …
The times right now are unsure. It can be tempting to limit expenditures as much as possible. And, while that may be true for certain things: this is not the time to cut marketing. Failing to market right now means that your business problems will last well beyond the current pandemic and crisis. This is …
Don’t Cut Your Marketing Right Now (And Here’s Why) Read More »
No matter the business, the business model, or the end goal, to succeed in the modern economic model, the goal is quantity and quality. But quantity is almost more important. We live in a high-volume world. “Big,” “splashy,” “everywhere,” are the names of the game, no matter how small you are with your company. What …
A customer comes in, uses your bathroom, talks loudly, and then buys $2 in products, and, then, later complains the product is not useable—when it obviously has been used for its intended purpose—and wants a full refund. What’s the thing to do? You give him a full refund with a smile. As much as tempers …
Time and money are the age-old problems that we’ve all had since the dawn of civilization. In the business of marketing, I have often had prospective clients come to me with little time and little money frantically wanting to accomplish a heroic marketing or sales feat. If you’ve ever been short on time, or money, …
I’m continually fascinated by people’s viewpoints on websites and what it really takes to create a website that gets results. I’ve met many people who expect to just build a website and automatically have it start getting sales from day one. Well… sometimes this happens but most of the time it doesn’t. Building a website …
Many entrepreneurs approach marketing as a sprint to the close-by finish line at which point the sales will flow like a waterfall and the phones will ring off the hook as soon as the promotion starts. After all, look at all the similar products that are not as good that are doing so well. Those …
I’ve had a number of prospective clients come to me asking for a website because their current website is not “selling their product” or “generating enough leads.” My answer to every one of them is “no.” Why? Because contrary to popular belief, a website is not supposed to do your selling (unless the site is …
If you’re looking for instant gratification, online marketing, and in fact marketing of ANY kind, is NOT for you. Many times, I’ve seen business executives begin an online marketing project with unbridled enthusiasm and stars in their eyes. They salivate over the “millions of people” they will reach for “minimal cost” and fantasize about the …
