The point of work, of getting good at business, is to pay for things so you can survive better. Earning money is not—in itself—important. It’s freedom and survival you are striving to have. So, you should not be selling something for the sake of selling it unless you are doing so for humanitarian reasons or …
How To Win Customers When You Can’t Lower Your Costs Read More »
Never underestimate the power of good storytelling. Stories are memorable, they are easily passed from listener to listener, and they can influence actions on a wide scale. If you can tell a story with your product, then you’re powerful. Stories can be large, planned things or small moments. The story of a recipe passed down …
People claim they cannot buy your product, no matter the actual situation. A person will spend five dollars on coffee daily and yet won’t put double that into a tool that might save them hours of work. Or won’t put just a few weeks’ worth of that into the premium version of a software they …
I want you to take a small mental journey with me. It will illuminate some truths, I promise. Let’s say you did some market research and found a group that needed your product. You knew, in your heart of hearts, that you could help them with this product. And so, after making the rounds, you …
What You Need To Get From As Many Customers As Possible Read More »
You may not have heard of Kevin Harrington, but you know his work. He’s been a big part of your childhood and maybe even adulthood. You just didn’t know that someone was behind it. But enough mystery. Kevin Harrington is the man who invented infomercials. He’s the man who helped give us Billy Mays, and the …
8 Household Names You Know Thanks to Kevin Harrington Read More »
If your goal is to make money, then making something free may seem like a ridiculous notion. Surely, giving away something that costs you is the exact opposite of your intent. Surely, logically, the way to make money is to find someone and then get them to buy your product, your service, with hard selling …
When you start learning about business, you’re going to hear all manner of advice about what you are supposed to do. You’ll hear a bunch of terms like loss-leading, native marketing, and keywords and PPC advertising. And these terms are part of the complicated business that is business. But there is something even more integral. …
The times right now are unsure. It can be tempting to limit expenditures as much as possible. And, while that may be true for certain things: this is not the time to cut marketing. Failing to market right now means that your business problems will last well beyond the current pandemic and crisis. This is …
Don’t Cut Your Marketing Right Now (And Here’s Why) Read More »
No matter the business, the business model, or the end goal, to succeed in the modern economic model, the goal is quantity and quality. But quantity is almost more important. We live in a high-volume world. “Big,” “splashy,” “everywhere,” are the names of the game, no matter how small you are with your company. What …
A customer comes in, uses your bathroom, talks loudly, and then buys $2 in products, and, then, later complains the product is not useable—when it obviously has been used for its intended purpose—and wants a full refund. What’s the thing to do? You give him a full refund with a smile. As much as tempers …
