You may have left school a long time ago, but your education is by no means over.
The mindset of “I know how to do blah” is actively harmful if it discourages you from learning how to do something better. For instance, you may have a good mastery of market research, but you could always have a better understanding of it.
Information, especially business information, is endlessly deep. You can just keep learning how to do something better.
Here’s how you should approach things:
- Find whatever is currently the biggest barrier to your business’s success.
- Make sure you have a solid understanding of what exactly the barrier is.
- Research how to handle it.
- Apply/Learn how to apply that solution.
People have been doing business for a very long time. The internet is full of videos, articles, and resources that cover how to do almost anything. If you’re having trouble, you can take courses. You can attend seminars. You can hire consultants to advise you.
And, yes, in a lot of cases, you can hire someone to do the solution for you—and if you’re an executive, you probably should—but you still need to be able to judge if they did it well.
Before you, say, hire a graphic designer for your upcoming product release, do your research. Make sure you have a solid understanding of the theory behind why people use graphics in their marketing. Understand the basic principles of visual design enough to communicate with your designer and understand when you are getting a good product.
I need to make this clear: mental laziness is still laziness.
The businessperson who succeeds is hard-working and hard-learning in equal measure. Instead of television, listen to podcasts from people in your industry. On commutes, make sure to have an audiobook that teaches something you want to learn.
I know for many their schooling was not a pleasant experience, but learning, educating oneself, is the secret to growth. How willing you are to learn is as much a measure of your obsession with success as is the number of hours and elbow grease you put into your business.